About Curly's Mind.
Our mission is to help you navigate life by empowering your mind through simplified psychology.
Curly’s Mind takes a modern approach to psychology. We believe psychology is for everyone. Psychology should be easily accessible, yet, it also should be easy to understand and digest. Psychology after all is in everything we do.
Whether we realise it or not we encounter psychology everyday, in how we interact with others, how we chose to live our lives, how we make decisions, how we adapt to the changing demands of modern day life and how we bounce back from adversities such as the global pandemic. All these little things added up over time, play a key role in shaping who we are.
"A lighter mind is a brighter mind."
Curly
Our Story.
Curly’s Mind was founded in 2020, during a time of uncertainty in the global pandemic. Our Co-founder, Sawan Kotecha, who also happens to have curly hair, had just completed his masters in Sport and Exercise Psychology and was looking for a creative outlet to share his insights and help people during a time of need.
During the pandemic, Sawan realised that psychology can benefit every single person, yet, it’s not always easy to understand or access outside of therapy. Although it's clear that Psychology has applications to everyone, it hasn’t always felt this way.
As Sawan was working on an assignment at University, a lecturer highlighted that Sawan’s writing style was more suited for a magazine than an academic audience. The coming together of the psychological strain of the pandemic and Sawan’s unique writing style led to the birth of Curly’s Mind, a creative and interactive platform for providing Psychological insights.
Through sharing simple psychological insights and concepts on Curly's Mind using platforms such as Instagram and Facebook, Sawan was moved by how many people in the community reached out and shared an appreciation for his writing.
Meet The Team.
Sawan Kotecha
Co-founder
Sawan is the brains and inspiration behind Curly - hence Curly's Mind - and the Psychological wisdom across our website and social media channels. Sawan is currently a Sport & Exercise Psychologist in Training with a BSc in Psychology and MSc in Sport & Exercise Psychology. His vision is to make Psychology a part of mainstream culture, presenting it in a creative, fun and accessible way.
Sahil Kotecha
Co-founder
Sahil is our business, tech and design guy. He takes care of all of our branding, marketing strategy, website and business strategy. His passion is to leverage technology to make a difference in people's lives in every corner of the world. He believes Psychology can make a positive difference to every single person.